I’m a designer with over 8 years of experience who solves problems through user experience and visual design.

At the moment

I’m working as a Senior Designer at Vodafone. Here I help turn business ideas into simple journeys and delightful user experiences for our customers.

A normal day

  • 9:00
    Select Spotify playlist & check Jira.
  • 10:00
    Talk about the challenges with the design team.
  • 11:30
    Low fidelity wireframes and sketches.
  • 13:00
    Time to feed the brain... off to lunch.
  • 14:00
    Open Sketch, design and upload to Invision.
  • 15:30
    Quick prototype and do guerrilla user testing.
  • 16:45
    Show results to the rest of the team and improve.
  • 17:30
    Annotate, reiterate and lets do it again tomorrow...

Selected projects

Work in progress

Selected article

How to deinstitutionalize designers in big organizations

How to deinstitutionalize designers in big organizations

If you are a designer in a big corporation you might have said one or more of these things: “It’s pointless”, “We’ve tried that and it didn’t work”, “We’ve tested that already in the past”, “We do the work and someone just comes and changes it”. If this is the case, let me break something to you, you probably are institutionalized.

Get in touch

Send me a message about work or something else and I'll get back to you as soon as possible.