I’m a designer with over 9 years of experience who solves challenges through design thinking.
Shaping business solutions in the digital space through insight led methodologies such as design thinking.
Main responsibilities were to redefine all product users flows through quantitative and qualitative insights.
Lead the entire redesign process on how Tourism Ireland communicates to their audience where investments are being made to promote the island of Ireland.
Collaborated in the process of ehancing the digital experience provided so that their online presence was inline with their audience expectations.
Lead the redesign of the RDS online presence, not only to modernise it but also to promote more efficiently the space for event booking.
Through research I was able to identify key optmisations to the registration process which led to an increase in the conversion rate.
Work in progress
How I came with a solution for an everyday life problem using my user experience designer skills.
If you are a designer in a big corporation you might have said one or more of these things...
Ever since businesses went online and started taking the web seriously, registration forms have been vital.