I’m a designer with over 10 years of experience who solves challenges through design thinking.
Over the last 2 years or so I’ve had the privilege and huge responsibility to manage a team of 5 designers. This is the story of my journey.
The digital industry does a good job at promoting the new ways of working and the new tools, but it does not promote enough the journey.
Over the years the word design has morphed into many things but its underlying meaning is still the same, function over form.
Shaping business solutions in the digital space through insight led methodologies such as design thinking.
Main responsibilities were to redefine all product users flows through quantitative and qualitative insights.
Lead the entire redesign process on how Tourism Ireland communicates to their audience where investments are being made to promote the island of Ireland.
Collaborated in the process of enhancing the digital experience provided so that their online presence was inline with their audience expectations.
Lead the redesign of the RDS online presence, not only to modernise it but also to promote more efficiently the space for event booking.
Through research I was able to identify key optimisations to the registration process which led to an increase in the conversion rate.
by Charles Duhigg