I’m a designer with over 10 years of experience who solves challenges through design thinking.

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Articles written

Becoming a Design Manager

Over the last 2 years or so I’ve had the privilege and huge responsibility to manage a team of 5 designers. This is the story of my journey.

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Selected projects

  • Vodafone website

    Vodafone Ireland

    Shaping business solutions in the digital space through insight led methodologies such as design thinking.

  • eir website


    Main responsibilities were to redefine all product users flows through quantitative and qualitative insights.

  • Tourism Ireland

    Tourism Ireland

    Lead the entire redesign process on how Tourism Ireland communicates to their audience where investments are being made to promote the island of Ireland.

  • Irish Rail

    Irish Rail

    Collaborated in the process of enhancing the digital experience provided so that their online presence was inline with their audience expectations.

  • Royal Dublin Society


    Lead the redesign of the RDS online presence, not only to modernise it but also to promote more efficiently the space for event booking.

  • Energia Registrations

    Energia Registrations

    Through research I was able to identify key optimisations to the registration process which led to an increase in the conversion rate.

Currently reading

The Power of Habit

by Charles Duhigg

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